“When this building was designed, it certainly understood the importance of mid-week business. According to Shaun Lightbourne, director of hotel sales, the hotel has already booked 3,500 room nights for meetings in 2018, 3,000 room nights for 2019, and with another 5,000 nights in the works.

of meeting space and 2,000 guest rooms, Hard Rock hopes to strike the right chord with the MICE market. The promise was kept to the tune of $500 million. “ promised not to just paint it and put a guitar on the wall,” said Jim Allen, chairman and CEO of Hard Rock International. The building was previously occupied by Trump Taj Mahal. Just like many musical legends whose memorabilia is on display throughout the lobby, restaurants and casino floor, Hard Rock underwent a major nip and tuck. In this context, their message is clear: Atlantic City is back with a vengeance, and here to stay. Inscribed on the building as guests drive up the entry way of Hard Rock Hotel & Casino Atlantic City are more song lyrics: “Welcome back, my friends, to the show that never ends…” The words were originally sung by rock group Emerson, Lake & Palmer.

Photo Credit: Corey Perrine/AP Images for Hard Rock Hotel & Casino Atlantic City Hard Rock Hotel & Casino Atlantic City and Ocean Resort Casino opened simultaneously last week. But just in time for last week’s Fourth of July holiday, revelers standing tall not under but on the Atlantic City Boardwalk were having the kind of fun two new hotels can bring. Under the boardwalk, we’ll be having some fun…so goes the 1964 hit by The Drifters.

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